Brand Manager

- Develop a brand strategy and oversee its execution;

- Plan R&D activities, monitor their progress, and ensure products reach the consumer;

- Coordinate quantitative and qualitative research, analyze findings, and implement data-driven initiatives;

- Design and launch brand development and promotion activities while evaluating their effectiveness;

- Forecast sales, set distribution objectives, assign merchandising tasks, and track goal attainment;

- Determine pricing strategies for various sales channels.

- Higher education in Economics or Marketing (preferred);

- 3+ years of experience in a similar role at large FMCG companies;

- Proven track record of developing and launching new products/categories;

- Experience with research agencies, market analysis, and service providers;

- Expertise in trade marketing, BTL events, and ATL/Digital/SMM campaigns;

- English proficiency (Intermediate or higher);

- Strong presentation and communication skills;

- Advanced PC user (MS Office) with knowledge of Nielsen, GFK, and TNS data;

- Results-driven with excellent analytical skills.